Connect 35 Program is a systematic marketing and prospecting technique that ensure year round contact with all of the prospects, business contacts, and post clients in your contact database. It nurtures your relationship with the contacts in your database and sustains ongoing communication.

16 – mailings, letters, cards, emails, drop-offs, newsletter

8 – thank you or thinking of you cards

3 – phone calls

4 – personal observance cards (Birthdays, Anniversary, Mothers Day…etc)

4 – holiday cards
*Every single connection should have a quick reminder and instruction on how to give you any referral business and identify the benefits of working with you

A Consistent Monthly Mailer is a definite must! 12 Connects

The Mailer/eMailer Must:

  • Be professional in appearance
  • Add Value
  • Be mailed every month

TIP: Use the Top Producer Housing Trends Newsletter

Proven Content:

  • Market Stats
  • Real Estate related Article
  • Household Tips
  • Evidence of Success
  • Clients of the Month (Most Referrals)
  • Personal Information (Information about your Family)
  • Recipes
  • Inspirational Stories
  • Quotes
  • Books to Read

Birthday Cards:

  • Husband & Wife
  • Buy Generic Cards (Masculine & Feminine)

Mother’s & Father’s Day Cards:

  • Husband & Wife (Only if they are parents)
  • Buy Generic Cards

Holiday Cards:

  • Pick the Holidays
  • Buy Generic Cards

Thank You or Thinking of You Cards:

  • 3 to 5 a Day
  • Send for referrals a=& Personal contacts (Phone or in person)
  • Send Thinking of You Cards when no personal contact has been made

Telephone Calls:

  • Call 2 to 5 a Day
  • Call at least SOI 4 times per year
  • Always have a reason for calling

It is said that everyone you know knows 5 people that will buy or sell a home every year!

Your Goal is to develop 25 to 50 Advocates!

100 in SOI

Known Buyers & Sellers = 5

Possible transactions = 500

Conversion Rate 10%

Closed Transactions = 50

Average Sales Price = 180,000 x 3% = $5400

Closed Commissions: $270,000

Be Consistent – Be Personal – Be Long Term.

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