Leads Team

STEP 1: Agent Qualification to Join the Leads Team

Use the Leads Team Checklist to coach your agent through the qualification requirements.
Review the Leads Team Procedures and Agreement forms with your agent.
Email the completed and signed Leads Team Checklist and agent signed  Agreement form to Admin@TheBrodkinGroup.com

STEP 2: Zillow Leads Team Certification

Next Steps for Zillow Leads

Here are the next steps to becoming certified for Zillow Leads:

  • Agent completes free Zillow Profile
  • Agent requests reviews from any past clients
  • Agent sends an email to admin@thebrodkingroup.com  with a link to Zillow profile
  • We request Zillow add your profile to TBG Zillow team profile
  • We send the 5-part Accelerate Training Webinar Series to agent
  • Zillow connects with agent to start the required training on the process and the Zillow Premiere App
  • Agent successfully completes a quiz after Zillow training


Zillow Profile Resources

Getting reviews from your clients will enhance your profile and the overall team profile. Resources to help you with your profile:

  • Download these docs to help you get reviews from your clients
    • Zillow Review Request Template and Letter

Download Zillow Leads Team Webinars and App Guide


Download Zillow Leads Training Docs


  • 1 – Handling Zillow Group Lead Calls
  • 2 – Initial Conversation Form
  • 3 – LPMAMA
  • 4 – Build Rapport
  • 5 – Lead Segments
  • 6 – Weekly Schedule
  • 7 – FORD form

Download More Lead Follow-Up Scripts and Conversion Plans