Manager Training Program
This course was designed to support The Brodkin Realty Group Managers in the recruiting, training and coaching of team agents.
| Module 1 | Recruiting Agents to Your Team |
| Recruiting sources, scripts, TBRG recruiting presentation and the 5 steps to an effective interview. Recruiting follow-up techniques. Closing, objection handling and onboarding new agents to your team. | |
| Unit 1 | Module 1 Overview & Downloads |
| Unit 2 | The 7-Step Attraction Model |
| Unit 3 | Affiliation Proposal (Recruiting Presentation) |
| Unit 4 | Leverage the Career Page & Social Media |
| Unit 5 | Five Steps to an Effective Interview |
| Unit 6 | 90 Day Plan to Onboard New Team Associate |
| Unit 7 | Retaining Quality, Productive Professionals |
| Unit 8 | Let’s Get to Work! |
| Module 2 | Understanding Communication & Personality Styles |
| How to leverage the DISC and Color Personality Tests for sales, coaching and recruiting. A review of the four core personality and three communication styles. An overview of the basic of NLP. | |
| Unit 1 | Lesson 1 - Overview & Downloads |
| Unit 2 | Lesson 2 - The Four Personality Styles |
| Unit 3 | Lesson 3 - Three Ways People Communicate |
| Unit 4 | Lesson 4 - How to Manage the Four Personality Styles |
| Unit 5 | Lesson 5 - The DISC Assessment |
| Unit 6 | Lesson 6 - The Colors Personality Test |
| Unit 7 | Lesson 7 - Neuro-Linguistic Programming (NLP) Basics |
| Unit 8 | Lesson 8 - Let’s Get to Work! |
| Module 3 | Top Producer 8i for Your Business, Recruiting & Coaching |
| How to use Top Producer for your personal business, recruiting follow-up and coaching your agents. | |
| Unit 1 | Lesson 1 - Overview & Downloads |
| Unit 2 | Lesson 2: Configuring Your Account & All Settings |
| Unit 3 | Lesson 3: Dashboard Overview; Housing Trends Newsletter & Action Plan |
| Unit 4 | Lesson 4: Contacts: Importing, Adding, Types, Lead Sources and Search |
| Unit 5 | Lesson 5: Creating Your Recruiting Action Plans |
| Unit 6 | Lesson 6: Leverage Top Producer CRM to Coach and Retain Your Agents |
| Unit 7 | Lesson 7: Let’s Get to Work! |
| Module 4 | Coaching Agents to Success |
| Mastering the key coaching skills - Ask Effective Questions, Listen, Observe, Feedback, Empower. Coaching the effective real estate business systems. Accountability with your agents. | |
| Unit 1 | Lesson 1: Overview & Downloads |
| Unit 2 | Lesson2 - Business Coaching Principles & Key Skills |
| Unit 3 | Lesson 3 - The Coaching Process |
| Unit 4 | Lesson 4 - The 90-Day Onboarding Manual |
| Unit 5 | Lesson 5 - Leadership & Culture |
| Unit 6 | Lesson 6 - How to Run and Effective Team Meeting |
| Unit 7 | Lesson 7 - Let's Get to Work! |
| Module 5 | Effective Time Management & Organization Strategies |
| An overview of time and resource management strategies, the perfect week, getting things done and project management tools and resources. | |
| Unit 1 | Lesson 1: Overview & Downloads |
| Unit 2 | Lesson 2: Manager Perfect Week and Time-Blocking |
| Unit 3 | Lesson 3: Getting Things Done (GTD) |
| Unit 4 | Lesson 4: Evernote for Business |
| Unit 5 | Lesson 5: Productivity Tools & Apps |
| Unit 6 | Lesson 6: Let’s Get to Work! |
| Module 6 | Mastering LinkedIn for Recruiting & Business Building |
| Leverage Your All-Star LinkedIn Profile to identify and attract quality agents to join your team. Learn advanced search and connection strategies. | |
| Unit 1 | Lesson 1 - Overview & Downloads |
| Unit 2 | Lesson 2 - How to Create an All-Star LinkedIn Profile |
| Unit 3 | Lesson 3 - How to Get More Recommendations |
| Unit 4 | Lesson 4 - Leverage the Publisher Platform |
| Unit 5 | Lesson 5 - Use Advanced Search to Connect for Business & Recruiting |
| Unit 6 | Lesson 6 - The Daily 5 Connection Plan |
| Unit 7 | Lesson 7 - Let’s Get to Work! |
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